Why big companies create and publish tons of content? Because it works.
All (132)SEO (73)Content Marketing (59)
AT&T’s Love Connections campaign gave a platform to members of the LGBTQ+ community to share their stories of how important trusted connections are in reinforcing a sense of belonging. McCain Foods created a branded kitchen cookbook called the McCain Family Cookbook with the help of its content marketing agency New Media and the South African foodie site Food24.
Read more...
Macy's has been hosting a parade in New York City on Thanksgiving every year since 1924. Macy's utilized its Twitter account to interface with its group of onlookers before and amid the parade.
Beth Ford is the CEO of Land O'Lakes, a farmer-member-owned company with businesses focused on agricultural production and consumer foods. Ford stated that it is very painful to watch a family struggle or to hear that they are doing their best but still worry about how they will feed their own children. The company believes that farmers are the entrepreneurs who truly change the world for the better.
Content should be given an expiration date and removed once it reaches that date. The layers of content should be thought of as ingredients that, when combined, create a story. It's not enough just to have a great story, you also need to be able to execute it well.
An H1 tag is an HTML heading used to mark up a webpage's main subject. Google has emphasized its importance as a ranking factor. Google may have an easier time understanding the content of the page. H1 tags help people with vision impairments navigate the web using a speech synthesizer or Braille display.
Ebony Beckwith is the Salesforce chief business officer and the chief of staff to co-CEO Marc Benioff. #BossTalks is a live video series that launched on LinkedIn in 2021. The series features interviews with people in her network and those she admired and hadn’t met.
