Why big companies create and publish tons of content? Because it works.
All (132)SEO (73)Content Marketing (59)
Using data-driven techniques, companies can optimize customer information and generate an efficient marketing strategy. This approach utilizes customer data to estimate what their future needs and behavior will be. Unlike traditional marketing, this approach is not dependant on assumptions and instinct but instead is focused on data to better understand their customers.
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Free and paid SEO certifications are a great way to demonstrate and validate your knowledge of SEO principles. You can acquire an SEO certificate from portals of education, digital marketing agencies, or other SEO-related businesses, and then use it to display to prospective employers or on LinkedIn.
Content repurposing involves turning a single piece of content into many different forms suitable for various platforms. For example, a YouTube video can then become a blog piece, an audio podcast, an image or graphic, a post on LinkedIn, a GIF, or even a meme. This practice widens the reach of your ideas across many forms of media.
The Content Marketing Institute has put together a list of 25 recommendations from your peers in the #CMWorld Slack channel and on LinkedIn. The list includes books about content marketing, creativity, writing, personal branding, and other topics sure to inspire, motivate, and teach marketers.
Google removed advisory notes about the coronavirus from a pet retailer's website. There was no significant change overall, with a very small dip of 0.9%. Google had a statement about an AI system called MUM that influences rankings for pages with information.
Good SEO (search engine optimization) is essential for businesses who want to rank high on the list of potential customer results. Email marketing involves sending out emails to contacts about products, services, sales, content, etc. Affiliate marketing is a type of partnership between a merchant and another website.
