Why big companies create and publish tons of content? Because it works.
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Google Analytics uses bounce rate in its Analytics dashboard to help users understand their site’s exit rate. The bounce rate for a page is calculated by taking the number of single-page visits and dividing it by the total number of visits to the site. Google Analytics will stop using Universal Analytics on July 1, 2024.
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Manufacturing is a great industry to use storytelling to connect with customers and prospects. 90% of manufacturing marketers used videos in the last 12 months and that videos produced the best results for their content marketing over the last year. 80% of companies will continue to invest in video in 2023.
Your prospects' inboxes in 2022 will be full of cold emails from people who want to sell or pitch something to them. If you want any chance of success, you need to do your homework, personalize your emails on a high level, and provide value to your prospect. Google now penalizes websites that use reciprocal link building tactics.
Content strategy is not a separate division at most brands, although a decade ago few companies considered content worthy of a c-suite function. The role of the content officer has become increasingly important to businesses in the past year. 71% of marketers say that content is more important to their organization than it was before.
A meta description is a short summary of a webpage's content that appears in the search engine results page below the page title and URL. Google will cut off the meta description after 160 characters on desktop and 120 characters on mobile. It is best to take up as much of the 120 characters as possible. The Site Audit tool can be used to identify pages with duplicate descriptions.
Forrester analyst Lisa Gately says many B2B brands lack thought leadership. Gately advises that those who want to develop thought leadership should plan for a long-term commitment of 18 to 24 months. The most successful companies are the ones whose themes are timeless and line up perfectly with what the company does.
