Why big companies create and publish tons of content? Because it works.
All (132)SEO (73)Content Marketing (59)
Multiple channels can be used to get creative with promotional content. Optimized pages and content are more likely to garner attention and attract visitors to a site. Knowing your budget and having a PPC strategy will help you get the most out of your online presence.
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SplitSignal is testing whether adding words that are relevant to the user's intent will increase clicks and improve ranking. The results showed that it did indeed have a positive effect, increasing clicks by 6.8%.
In 2023, marketers will need to balance their SEO and content strategies to get the most out of their online presence. The amount of data available has increased four times between 2015 and 2020, and is expected to grow three times more by 2025.
73% of marketers say videos have become more important to their business in the last year. Video is the most popular area of investment for 2023, followed by owned media assets (69%), events (60%), paid media (59%), and social media (57%) Captain Morgan's rum brand sponsored the NFL's fan of the year contest with a video-centric campaign.
Some genres are more effective than others when it comes to helping you develop certain skills. Reading literary fiction can help build empathy, while content marketing writing is more practical. Marketers can learn to use language more deliberately and engage their readers by studying poems.
Content marketing has become increasingly important in businesses. Median salary for content marketers in the US who work for an employer is $82,738. Those with seven years of experience earning $51,190 on average.
