Why big companies create and publish tons of content? Because it works.
All (132)SEO (73)Content Marketing (59)
Multiple channels can be used to get creative with promotional content. Optimized pages and content are more likely to garner attention and attract visitors to a site. Knowing your budget and having a PPC strategy will help you get the most out of your online presence.
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SplitSignal is testing whether adding words that are relevant to the user's intent will increase clicks and improve ranking. The results showed that it did indeed have a positive effect, increasing clicks by 6.8%.
In 2023, marketers will need to balance their SEO and content strategies to get the most out of their online presence. The amount of data available has increased four times between 2015 and 2020, and is expected to grow three times more by 2025.
Sydni believes that in order to be successful in marketing, it is just as important to be inclusive and empathetic with your audience as it is to remember that they are people first. A study in 2022 found that people will seek out companies that prioritize social responsibility, diversity, equity and inclusion.
The skills that are most important for content marketers are SEO, data analytics, technology, audience development, and writing/editing. If you're good at using both halves of your brain, content marketing is a great option for you.
Content Marketing Institute: Only 50% of marketers expect budgets to increase in the next year. This leaves content marketers with the difficult task of creating good content despite feeling overwhelmed and lacking resources. One way to try to overcome this is to use free or low-cost tools that help make content more effective.
