Macy's Thanksgiving Day Parade

Macy's Thanksgiving Day Parade is a promotional event for the Christmas shopping season. Macy's has been hosting a parade in New York City on Thanksgiving every year since 1924. In recent years, the parade has been shortened to 2.5 miles in order to make it more exciting. Many people believe that it is difficult to come up with original ideas (some say it is impossible). If you find yourself spending a lot of time trying to create something that no one has done before, look for existing inspiration. Stick with what works, and change what does not, and then you can take the opportunity to do it better. While the Macy's Thanksgiving Day Parade may be traditionally seen as a holiday event, it is actually more closely linked to the start of the shopping season for many Americans. This makes it all the more important to make sure that your content is fresh and engaging, in order to stand out amongst the deluge of holiday marketing messages. By thinking about new ways to mix up your content topics and formats, you can ensure that your brand remains top of mind for consumers during this crucial time of year. Macy's utilized its Twitter account to interface with its group of onlookers before and amid the parade. Every marked parade section is a case of supported content. In the event that a supported content model doesn't fit your association's content technique, you can in any case discover approaches to interface with different organizations. Acknowledge guest blogs on your site or make guest content for non-contending brands that have comparable target groups of onlookers. Utilize the occasion as the selective discharge site for a must-have report on industry predictions for the coming year. Make that report the focal point of your content hub for the quarter. Macy's posted a tweet in 2020 celebrating Zeta Phi Beta, a black sorority, using the word "diverse." However, this was a poor choice of word, as it can be interpreted as excluding other groups. It is important to proofread your content for not only spelling and grammar errors, but also for potential misinterpretations and lack of inclusivity. You should also consider what kind of content would be most successful in achieving your goals.

(source: https://contentmarketinginstitute.com/articles/lessons-macys-content-marketing-tradition/)