Content Marketing Examples for Thanksgiving

In the spirit of Thanksgiving, we present a few content marketing examples that speak to the holiday's theme of love and connection. AT&T’s Love Connections campaign gave a platform to members of the LGBTQ+ community to share their stories of how important trusted connections are in reinforcing a sense of belonging. The brand went further in its commitment by supporting The Trevor Project – an organization providing suicide prevention and crisis intervention services for LGBTQ youth. The Love Connection started important conversations among the LGBTQ community, their allies, and even those who don't support them. At the Content Marketing Awards this year, winners and finalists were honored as the best and brightest in the industry. This week, the U.S. officially gives thanks. McCain Foods created a branded kitchen cookbook called the McCain Family Cookbook with the help of its content marketing agency New Media and the South African foodie site Food24. The cookbook has a tool called the Cookbook Creator which helps people to make their own cookbooks. This was a way for McCain Foods to strengthen its position as a meal prep partner and to create a memorable association between the brand and home-cooked family meals. Butterball also has a tradition of helping people with their Thanksgiving meal prep. They have a Turkey Talk-Line where people can call and ask questions to help prevent meal prep meltdowns. They also have a free calendar full of culinary expertise and extra emotional support. The 2022 Comfort Calendar sold out way before Thanksgiving grocery shopping even started. Fáilte Ireland, Ireland's national tourism body, has launched a new interactive toolkit called Keep Discovering. The toolkit is designed to help small and medium-sized businesses in the tourism industry by providing them with short, easy-to-access content, customization services, and other practical resources – all free of charge. According to Transmission, the agency behind the campaign, the toolkit has been very successful in helping regional tourism businesses to "rally in huge numbers." In addition to the Keep Discovering toolkit, Fáilte Ireland has also teamed up with NFL legend Victor Cruz to host a docuseries called We Bring on the Spice. The series is sponsored by Diageo's rum brand Captain Morgan, and is designed to capture the excitement of the National Football League's Fan of the Year contest. The founder of Patagonia created a trust that will use future profits to fight the climate crisis. Your brand doesn't need to do something that extreme, but you can use your content platform for philanthropy and public service. For example, Captain Morgan gave NFL super fans a video-centric platform to share their team love, which made the football season more enjoyable for everyone. You can learn more about this campaign, and other video content campaigns, in 4 Ways To Win With Video – The “It” Content Format for 2023. Pepsi demonstrates its dedication to having a workforce that is diverse by looking to hire candidates from historically Black colleges and universities. Line 25 Consulting is a company devoted to assisting organizations with their efforts to be more inclusionary. The Be Inclusive card game was designed by Michelle Ngome to help groups of people come up with ways to address these issues. Ahava has written an article that covers Pepsi and Line 25 Consulting's campaigns, as well as other brands that give back, titled How To Raise Your Brand's Voice on Issues That Matter.

(source: https://contentmarketinginstitute.com/articles/content-examples-worthy-gratitude)