H1 Tags - Helping Search Engines Understand Content

An H1 tag is an HTML heading used to mark up a webpage's main subject. Although it is not a confirmed ranking factor, it is still important for SEO. Google has emphasized its importance as a ranking factor. The more descriptive your H1 tag is, the better. Google may have an easier time understanding the content of the page. H1 tags HELP SEARCH ENGINES UNDERSTAND CONTENT and improve user experience (UX). Google has stated that "if you write content that you want to rank for, then being able to understand that content better does help us." Headings, particularly H1 tags, can be very helpful for people who use screen readers and have visual impairments. This is because WordPress themes typically code the page title as the H1 tag.Squarespace, Wix, and HTML make it easy to add an H1 tag to your blog posts. H1 tags help people with vision impairments navigate the web using a speech synthesizer or Braille display. The best way to add a tag is to simply change your page title to H1 by clicking on the "H2" option. The H1 element should be used for the main heading of the page, and only used once per page. This will help to create a logical structure and hierarchy for the page, and also help Google determine if the page's content is relevant to what the user is searching for. It's been suggested through a study of Google's ranking factors that including the main keyword in the H1 element may be a ranking factor. For secondary headlines (subheadings), you should use H2 and H3 elements. Wix automatically makes the blog post title the H1 element. It is best to keep your writing clear and concise, between 50 and 60 characters. Title tags and H1 tags often serve the same purpose of describing what a page is about, but title tags appear on search engine results pages while H1 tags are visible on the webpage itself. Google recommends making your H1 tag match your title tag to avoid having an inaccurate article title show up on a search engine results page. If the H1 tag is different from the title tag, users may feel deceived and think they landed on the wrong page. In order to determine what kind of content to produce for a certain keyword, you can type the keyword into Google and see what the top results are. If the top results are articles that focus on explaining what the keyword is, then it's likely that people searching for that keyword are mostly just looking for information. However, if the top results are pages that are selling something, then people searching for that keyword are likely looking to buy something.

(source: https://www.semrush.com/blog/h1-tag)