How to Stand Out As a Content Curator

Content creators produce a variety of types of content, such as e-books, videos, and customer stories. This "constructed" content is not usually seen as an opportunity to be creative. I have never met a content creator who enjoys creating this type of content as their only activity. The difference between construction and creation is that a constructed thing can only be loved after it is finished; but a thing that is created is loved before it exists. This speaks to the difference between creating something interesting and creating something that is useful. Most content creators prefer the former. As more content is added to an intranet, its usability decreases. All content should be given an expiration date and removed once it reaches that date. If there is outdated content on an intranet, it can cause users to distrust the site. The layers of content should be thought of as ingredients that, when combined, create a story. The policy guide, for example, should use the Professor approach and include elements such as a human/hero, desire, relationships, challenges, and truth. Instead of a boring document full of processes and rules, the content has been turned into a creative thought leadership piece. If you want to stand out as a content curator, you need to be able to understand your role and responsibilities. It's not enough just to have a great story, you also need to be able to execute it well. Not every piece of business content is worth this much effort, but more are than we usually allow.

(source: https://contentmarketinginstitute.com/articles/story-boring-content)