Why big companies create and publish tons of content? Because it works.
All (132)SEO (73)Content Marketing (59)
73% of marketers say videos have become more important to their business in the last year. Video is the most popular area of investment for 2023, followed by owned media assets (69%), events (60%), paid media (59%), and social media (57%) Captain Morgan's rum brand sponsored the NFL's fan of the year contest with a video-centric campaign.
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Content marketing has become increasingly important in businesses. Median salary for content marketers in the US who work for an employer is $82,738. Those with seven years of experience earning $51,190 on average.
In Simon Sinek's TED Talk, he discusses how companies should start with why they do what they do. Mark Levy, founder of Levy Innovation, helps people develop the idea that they'll be known for. He believes that having a "big sexy idea" is key to differentiation.
Google has never been interested in helping you build an audience for your brand. Google designed web search in a way that results are commoditized, so that advertising featuring what the searcher is looking for is more appealing. 30% of individuals who use search engines are unable to find what they are looking for on their first try.
Some genres are more effective than others when it comes to helping you develop certain skills. Reading literary fiction can help build empathy, while content marketing writing is more practical. Marketers can learn to use language more deliberately and engage their readers by studying poems.
Site Audit and On-Page SEO Checker can help you keep track of your site without having to moniter it constantly. The size of your website will affect how often you need to check your site for SEO issues. The greater the size of the website and the number of people who can make changes to it, the more likely it is that those changes will unintentionally cause other problems.
