Why big companies create and publish tons of content? Because it works.
All (132)SEO (73)Content Marketing (59)
Google has never been interested in helping you build an audience for your brand. Google designed web search in a way that results are commoditized, so that advertising featuring what the searcher is looking for is more appealing. 30% of individuals who use search engines are unable to find what they are looking for on their first try.
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Sydni believes that in order to be successful in marketing, it is just as important to be inclusive and empathetic with your audience as it is to remember that they are people first. A study in 2022 found that people will seek out companies that prioritize social responsibility, diversity, equity and inclusion.
Content Marketing Institute: Only 50% of marketers expect budgets to increase in the next year. This leaves content marketers with the difficult task of creating good content despite feeling overwhelmed and lacking resources. One way to try to overcome this is to use free or low-cost tools that help make content more effective.
The skills that are most important for content marketers are SEO, data analytics, technology, audience development, and writing/editing. If you're good at using both halves of your brain, content marketing is a great option for you.
In Simon Sinek's TED Talk, he discusses how companies should start with why they do what they do. Mark Levy, founder of Levy Innovation, helps people develop the idea that they'll be known for. He believes that having a "big sexy idea" is key to differentiation.
A travel website hypothesized that adding the current month and year to the page titles of their detail pages would allow them to stand out more from the other search results and improve organic traffic. The change made the result more noticeable, but users didn't click on it more often than predicted. Testing allows you to quickly implement changes that have been proven to be positive.
