Search Engine Optimization Test - Will Adding a Keyword Related to the User's Intent Increase Clicks?

We are testing whether adding words that are relevant to the user's intent will increase clicks and improve ranking. Our hypothesis is that if we add a keyword that is closely aligned with the user's intent, we will see an increase in CTR and, as a result, better performance in terms of ranking. If you have any thoughts on this test, please share them with us on LinkedIn. Google's search rater's guidelines heavily focus on a user's intent, so it's only logical that page titles should align with what the user is looking for. For example, if a user is looking to buy a product, they will more than likely search for words like "for sale." However, if a user is simply looking to do research on a product, they are not ready to buy and will not be helped by a page that is title "for sale." In a recent study, it was shown that 6.8% of users interacted better with pages that were titled according to their intent. The purpose of this SplitSignal SEO test was to see if adding a keyword related to the searcher's intent would increase clicks. The results showed that it did indeed have a positive effect, increasing clicks by 6.8%. This just goes to show that SEO changes can be site and niche specific, so it's important to do your own research and SEO testing.

(source: https://www.semrush.com/blog/seo-split-test-the-effect-of-search-intent-specific-keywords-in-your-title)