How to Be a Great Marketer by Reading Literary Fiction

If you want to be a great marketer, you need to be a great storyteller. Reading literary fiction can help improve your theory of mind, which is the ability to understand that other people have different beliefs and desires. Some genres are more effective than others when it comes to helping you develop certain skills, so make sure to add the following to your reading list: Reading literary fiction can help build empathy, while content marketing writing is often more practical. A study found that when designers were asked to think about how end users would feel, their work was more creative and innovative. Jeffrey Pease, a marketing guru, attributes his success working with large companies to his songwriting skills. The Poetry Foundation publishes, archives, and celebrates excellent examples of poetry in the English language. Marketers can learn to use language more deliberately and engage their readers by studying poems and understanding how to make choices with words that are clear, concise, and interesting. The foundation's editors curate new featured poems every day as a way to celebrate the best of what English language poetry has to offer. In Poetics, Aristotle defines “tragedy” as “an imitation of an action that is serious, complete, and of a certain magnitude … through pity and fear”. content marketers can learn about storytelling structures by reading classic texts. For example, Jane Austen's novels have shaped our cultural understanding of "happy endings." Of course, not every technique will translate perfectly from the page to real life, but, as Faulkner said, "If it is good, you'll find out."If you're looking for a place to start, The Greatest Books of All Time offers a list of great classics that you can filter by author's country of origin, genre, and other factors.

(source: https://contentmarketinginstitute.com/articles/fiction-better-content-creation/)