Why big companies create and publish tons of content? Because it works.
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A content hub, also known as a topic cluster, is a collection of content that covers all aspects of a certain topic. Oftentimes, there is a central page, called a pillar page, that provides a high-level overview and links to multiple pages that address more specific subtopics in detail. Having a content hub allows you to structure your content in a way that is easy to navigate for both human readers and search engine crawlers.
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Site Audit and On-Page SEO Checker can help you keep track of your site without having to moniter it constantly. The size of your website will affect how often you need to check your site for SEO issues. The greater the size of the website and the number of people who can make changes to it, the more likely it is that those changes will unintentionally cause other problems.
Content marketing is a great way to support customers through the buyer's journey and maximize online sales. In ecommerce, there tends to be a greater emphasis on visual content than in other sectors. Companies need to be aware of each piece of content that is associated with their products on Amazon. There are now more options available to brands on Amazon than just the title, description, and images of their product. If there are any issues with your content, make sure to fix them before they result in a suspension.
A travel website hypothesized that adding the current month and year to the page titles of their detail pages would allow them to stand out more from the other search results and improve organic traffic. The change made the result more noticeable, but users didn't click on it more often than predicted. Testing allows you to quickly implement changes that have been proven to be positive.
When one website links to another, Google interprets it as a vote of confidence. The more authority the linking site has, the greater weight Google will assign to the link. A hero content campaign is a marketing campaign that seeks to introduce a brand to a wider online audience by creating a highly shareable piece of content. Newsjacking is a reactive PR strategy where you take advantage of a trending topic in the news cycle.
A SWOT analysis can be used to identify opportunities and threats in the market. A Porter's Five Forces analysis is a framework that helps examine the competitiveness of a market. Considering products alongside competitor products can help decide where to invest in product development, product-line expansion, and product marketing. com is software that provides competitive intelligence and lets users visualize the business landscape.
