Why big companies create and publish tons of content? Because it works.
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The Content Marketing Institute has put together a list of 25 recommendations from your peers in the #CMWorld Slack channel and on LinkedIn. The list includes books about content marketing, creativity, writing, personal branding, and other topics sure to inspire, motivate, and teach marketers.
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Google removed advisory notes about the coronavirus from a pet retailer's website. There was no significant change overall, with a very small dip of 0.9%. Google had a statement about an AI system called MUM that influences rankings for pages with information.
Good SEO (search engine optimization) is essential for businesses who want to rank high on the list of potential customer results. Email marketing involves sending out emails to contacts about products, services, sales, content, etc. Affiliate marketing is a type of partnership between a merchant and another website.
George Hotz will work for Elon Musk for 12 weeks in exchange for the cost of living in San Francisco. Hotz wants to deliver relevant results that don't contain the exact words used in a query. He also wants to use Twitter to deliver contextual autocomplete results.
AT&T’s Love Connections campaign gave a platform to members of the LGBTQ+ community to share their stories of how important trusted connections are in reinforcing a sense of belonging. McCain Foods created a branded kitchen cookbook called the McCain Family Cookbook with the help of its content marketing agency New Media and the South African foodie site Food24.
Macy's has been hosting a parade in New York City on Thanksgiving every year since 1924. Macy's utilized its Twitter account to interface with its group of onlookers before and amid the parade.
