Why big companies create and publish tons of content? Because it works.
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John Mueller of Google provided an answer to an inquiry regarding the utilization of the link disavowal instrument. This tool was presented by Google after the Penguin algorithm update was discharged in October 2012, resulting in thousands of websites losing rankings.
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John Mueller and Gary Illyes, Google's Search Advocates, take turns discerning the three questions. Noindex is an expedient to aid sites in preventing content from being spotted by search engines. Mueller adds that too much metadata is a bigger issue than too many noindexed pages. Illyes: Unless the website contains an exorbitant amount of pages, there's no need for panic.
Using data-driven techniques, companies can optimize customer information and generate an efficient marketing strategy. This approach utilizes customer data to estimate what their future needs and behavior will be. Unlike traditional marketing, this approach is not dependant on assumptions and instinct but instead is focused on data to better understand their customers.
Free and paid SEO certifications are a great way to demonstrate and validate your knowledge of SEO principles. You can acquire an SEO certificate from portals of education, digital marketing agencies, or other SEO-related businesses, and then use it to display to prospective employers or on LinkedIn.
Content repurposing involves turning a single piece of content into many different forms suitable for various platforms. For example, a YouTube video can then become a blog piece, an audio podcast, an image or graphic, a post on LinkedIn, a GIF, or even a meme. This practice widens the reach of your ideas across many forms of media.
Marissa Mayer, a former Google employee, was featured on the Freakonomics podcast to discuss if Google has been deteriorating in quality. Mayer said that Google is simply a window to the web, implying that it is not to blame for bad searches. The controversial notion that the Internet is of poor quality because of limited governmental oversight is worth evaluating.
