Why big companies create and publish tons of content? Because it works.
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John Mueller of Google Search Advocate denied a theory suggesting that the advancements in speed of HTTP/3 would have a direct effect on a website's SEO. Mueller said on the matter: "Google does not currently take http/3 into account as a ranking factor".
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Marissa Mayer, who used to work for Google, was featured on a recent Freakonomics podcast centering around the question, "Is Google Getting Worse?". On the show, she stated that Google Search serves as a reflection of the online world, and that it does not produce the inordinate amounts of poor quality search results. Mayer voiced the idea that Google may have reservations about certain unfavourable instances appearing on the web.
Microsoft Advertising is providing suggestions for how to create the best campaigns for three essential items. Microsoft Advertising anticipates that searches for sporting goods will go up in the beginning of December and surge through January. Microsoft suggests that a "never ending" approach be taken with regards to targeting this classification.
Twitter CEO Elon Musk presented slides at an internal meeting showing six goals for the future of the site. These include advertising as entertainment, longform tweets, encrypted DMs, user-to-user payments, and more. Twitter will soon offer a "verified" badge for users who pay a monthly fee.
Twitter is releasing new ad units designed to help businesses improve their campaigns. The new products include Website Conversions Optimization, Dynamic Product Ads, Collection Ads, and Website Collections Ads. The ads will be targeted specifically at users who are more likely to be interested in the product.
Qualcomm lowered its revenue expectations for the current quarter by 25% due to decreased spending from customers. The demand for chips has decreased significantly in the past three years since the pandemic began, with a 40% year-over-year decline in sales of processors for personal computers. The second factor affecting this trend is economic uncertainty.
