The Best Content Marketing Book of 2018

Looking for a gift for the content marketing lover in your life? The Content Marketing Institute has put together a list of 25 recommendations from your peers in the #CMWorld Slack channel and on LinkedIn. The list includes books about content marketing, creativity, writing, personal branding, and other topics sure to inspire, motivate, and teach marketers. The second edition of Everybody Writes was the most nominated book on the 2018 list. com; and Jennifer Kane, managing partner, El Agency Josh Womack's debut book talks about how he found his way to copywriting through stand-up comedy. It outlines specific principles for translating a number into our brain's language, with before-and-after examples of extreme number makeovers. The book was recommended by Michelle Garrett, Jeremy Bednarski, and Jennifer Kane. This book provides an overview of how to use behavioral science principles to improve marketing strategies in various areas such as communications, email, direct mail, advertising, social media, and sales conversions. It includes case studies from well-known companies such as AT&T, Apple, Spotify, and The Wall Street Journal. Throughout the book, there is a step-by-step guide on how to write and manage a writer's lifestyle. To find out more information, visit the CNN iReport website and read the "Heroes of the Big Bird" blog posts written by Robin Robin Bird. A new edition of the book, "The Matrix: How to Generate UnLIMITED Story Ideas," co-authored by Jim Kraus, will debut in late 2023. This book is organized around a matrix with 10 distinct "focuses" and 10 "formats" at its core. The approach in this book enables digital marketers, content producers, and anybody else who interacts with an audience to regularly deliver original new content. This approach is based on a profoundly simple concept: Having a singular focus on the audience, and building a loyal audience directly, provides the best, most nuanced understanding of what products ultimately make the most sense to sell. The book "Epic Content Marketing" is loved by many and is recommended by many. It is being re-released with a new co-author on March 7th, 2023. It is one of 5 books that "Fortune Magazine" says is a must read. The book goes through, step by step, how to develop stories that inform, entertain, and make customers take action, without actually telling them to. The author reached the top of the corporate ladder before they turned 40 and this book lays out what it takes to be successful in your career. In today's world, it is very beneficial to become known in your field. The authors of "On Writing" explain the different ways that ideas can stick in someone's mind, and how to make sure that your ideas are memorable. They discuss topics such as using the human scale principle, using the Velcro theory of memory, and creating curiosity gaps. The secret army of leaders, marketers, and regular people have the power to make work more meaningful and improve the quality of work. Writing without bullshit can help your career by communicating more effectively. What great brands do is build their identity by following seven brand-building principles that improve profits, company culture, and relationships with stakeholders. In the center of everything is the iron imperative: always treat the reader's time as more valuable than your own. The author provides a plan for how companies can use helpfulness and information to improve relationships with customers. The combination of good advice and practical real-world examples helped me understand this 'new' concept so clearly and inspired me to get involved!

(source: https://contentmarketinginstitute.com/articles/timeless-books-content-marketers/)