Microsoft Advertising Forecasts a Growth in Ad Clicks for Certain Categories

Microsoft is forecasting a growth in the number of ad clicks for particular categories starting from early 2023. Microsoft Advertising is providing suggestions for how to create the best campaigns for three essential items. During the week of January 14, there is expected to be a surge in clicks on ads for 'ORGANIC FOOD' from the same week in December, with an increase of 20%. Microsoft Advertising anticipates that searches for sporting goods will go up in the beginning of December and surge through January. It is to be expected that searches related to fitness and health will further increase in the fresh year. Microsoft suggests that a "never ending" approach be taken with regards to targeting this classification, since search requests will keep hitting high notes throughout the year. An always-active strategy should be implemented because it has been observed that Audience Ads help propel people further along the funnel towards search activities. Matt G. Southern, who obtained his bachelor's degree in communications, is an employee of Search Engine Journal, having joined it back in 2013.

(source: https://www.searchenginejournal.com/microsoft-makes-3-predictions-for-ppc-trends-in-the-new-year/472578/)