The Demand for Chips - What You Need to Know

Qualcomm lowered its revenue expectations for the current quarter by 25% due to decreased spending from customers. The demand for chips has decreased significantly in the past three years since the pandemic began, with a 40% year-over-year decline in sales of processors for personal computers. In 2020, there was an increase in demand for chips in various industries, such as automobiles and smartphones, but due to supply chain issues there was a worldwide shortage of chips. When someone's disposable income changes suddenly because of something like a job loss, they start to spend more on necessities and less on luxuries. The second factor affecting this trend is economic uncertainty. Advertisers need to be proactive and ready to change their marketing efforts to match the changing consumer demand. If there's a decrease in demand, advertisers can take advantage of the decreased competition by running ads on another platform. These ads will be less expensive since you'll be reaching a wider audience. When demand for your product is high, you may see an increase in the CPC for your ad campaigns. Make sure your campaigns are in good shape to weather this potential increase. You can use targeted audiences to make your campaigns more effective and focused. This way you can be more aggressive in your bidding while still reaching a qualified audience. Use periods of high demand as an opportunity to test out new ideas and strategies to see what works best for your business. When demand falls, the search volume for your product is likely to follow.

(source: https://www.searchenginejournal.com/what-does-chip-making-demand-tell-us-about-search-demand/471584/)