Why big companies create and publish tons of content? Because it works.
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YouTube is testing out a new program that will allow users to make purchases while scrolling through their feeds. The creators of the videos will receive a 45% share of the ad revenue once the program launches. The program is still in the early testing phase, though it is expected to be available to more creators in 2023.
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Video ads are targeted using intent data from Bing search, the Microsoft Edge Browser, LinkedIn, and users’ web activity. Microsoft Advertising will automatically generate videos for each aspect ratio (16: 9, 5: 4, 1: 1, 4: 5, and 9:16).
Your prospects' inboxes in 2022 will be full of cold emails from people who want to sell or pitch something to them. If you want any chance of success, you need to do your homework, personalize your emails on a high level, and provide value to your prospect. Google now penalizes websites that use reciprocal link building tactics.
Content strategy is not a separate division at most brands, although a decade ago few companies considered content worthy of a c-suite function. The role of the content officer has become increasingly important to businesses in the past year. 71% of marketers say that content is more important to their organization than it was before.
Google is changing how structured data is written, specifically with decimal points. In some countries, commas are used to separate the main number from the decimal or cents. This change will not affect how it is displayed on the visible web page.
TikTok is offering $100 in ad credits to eligible small businesses to encourage them to advertise on the platform. The credit expires in 2023, so you have plenty of time to use it. Businesses have until December 24 to apply for the credit, which expires on January 31, 2023.
