Social Media Platforms Looking For New Sources of Revenue

YouTube is testing out a new feature that will allow users to make purchases while they are scrolling through their feeds. The creators of the videos will receive a 45% share of the ad revenue once the program launches. This is the latest move from YouTube to try to become an ecommerce destination. Social media platforms are looking for new ways to make money from their content. The program is still in the early testing phase, though it is expected to be available to more creators in 2023. Social media platforms are looking for new sources of revenue after seeing a decrease in ad spending. TikTok has recently introduced its in-app shopping feature in the United States, meaning that users can now make purchases without having to leave the platform. In addition, TikTok is in the process of constructing fulfillment centers within the US as part of its plan to take advantage of its billion-user global market.

(source: https://www.searchenginejournal.com/youtube-testing-in-app-shopping-in-shorts/471293/)