Why big companies create and publish tons of content? Because it works.
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TikTok is offering $100 in ad credits to eligible small businesses to encourage them to advertise on the platform. The credit expires in 2023, so you have plenty of time to use it. Businesses have until December 24 to apply for the credit, which expires on January 31, 2023.
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Google has agreed to pay $391.5 million to settle a lawsuit with 40 states over the company's tracking of users' locations. This is the largest-ever consumer privacy settlement led by attorney generals. Google is required to delete all location data it had collected and stop collecting such data without explicit user consent.
LinkedIn and GitHub are joining forces to offer over 40 software development courses for free for a limited time. The courses weave together educational videos from LinkedIn with GitHub Code Spaces, and touch on today’s most popular programming languages. The fresh feature allows software developers to catch a course and get some real workplace-like experience.
A meta description is a short summary of a webpage's content that appears in the search engine results page below the page title and URL. Google will cut off the meta description after 160 characters on desktop and 120 characters on mobile. It is best to take up as much of the 120 characters as possible. The Site Audit tool can be used to identify pages with duplicate descriptions.
Twitter has reportedly laid off 4,400 of its 5,500 contract employees. Some of these employees were apparently unaware of the layoff until they read about it on Twitter itself. This timing is particularly bad for working parents who now have to contend with the added stress of the holiday season.
Forrester analyst Lisa Gately says many B2B brands lack thought leadership. Gately advises that those who want to develop thought leadership should plan for a long-term commitment of 18 to 24 months. The most successful companies are the ones whose themes are timeless and line up perfectly with what the company does.
