The Most Important Skills For Content Marketers

The majority of marketing professionals believe that content marketing has become more important to their company over the span of the last year. With this in mind, it is likely that companies will need to hire and train new content marketers in the near future. The skills that are most important for content marketers, according to leaders in the field, are SEO, data analytics, technology, audience development, and writing/editing. Fryrear says that a broad understanding of marketing is needed in order to be successful. Treu says that content marketing should be given equal importance to project management and that being fluid and flexible are essential. Bednarski says that improvisation skills should be improved in order to excel in content marketing. Johnson says that content marketing specialist should focus on becoming better improvisers. As a content marketer, you need to be able to empathize with your audience and understand how they will react to your content. If you're good at using both halves of your brain, content marketing is a great option for you. You don't need to be good at every skill mentioned below, but if you're looking for a job or trying to stay competitive, this is a good place to start.

(source: https://contentmarketinginstitute.com/articles/skills-content-marketer/)