Content Marketing Career & Salary 2023 Outlook

The Content Marketing Career & Salary 2023 Outlook from the Content Marketing Institute shows that a lot of content marketers are feeling stressed at work. Only 50% of them expect their budgets to increase in the next year, compared to 66% who said so last year. This leaves content marketers with the difficult task of creating good content despite feeling overwhelmed and lacking resources. One way to try to overcome this is to use free or low-cost tools that can help make content more effective. Looka's AI-powered brand identity platform can be used to create infographics, social media posts, and videos. Infogram is useful for creating infographic-like charts and other small graphics. Piktochart is a good choice for creating infographics. It is affordable, easy to use, and flexible. The number of Americans who have listened to a podcast at some point in their lives has increased from 57% to 62% from 2021 to 2022, according to Edison Research. Even though I'm not an expert in podcasting, I know that it's becoming more and more popular. If you're thinking about getting into podcasting, you might want to look into Audacity, which is a free and open-source platform. Some other audio editing tools that have gotten good reviews from podcasting experts are fm, Audacity, and Piktochart. And if you're working with a limited content marketing budget, it's important to find a tool that won't break the bank. While Trello is a great tool, it might not be the best option for everyone. Content Mavericks recommends several other tools that are worth investigating, including Reaper and Airtable. Reaper is a more advanced tool than Audacity and offers a variety of different effects. Trello's basic plan is free, but the premium plan for larger teams is $10 per user per month. A more expensive enterprise plan is also available. Flow-e and Zenkit are project management tools that can turn your Gmail and Outlook into Trello-like task lists or editorial calendars. Clipchamp is a compatible video editing software for Windows devices and iMovie is a compatible video editing software for macOS and iOS devices. Canva is a free or low-cost image creation software that is versatile in creating visual content. Descript is a powerful video editing tool, but can be difficult to learn. Bart Frischknecht uses the free version of Descript, which also offers audio editing features. He praises this tool for its excellent transcription capabilities. The Stripped-Down Guide to Content Marketing is designed to help businesses key learn lessons about content marketing, avoid common mistakes, save time, and increase revenue.

(source: https://contentmarketinginstitute.com/articles/5-tools-small-content-budget)