Content Repurposing

Content repurposing involves turning a single piece of content into many different forms suitable for various platforms. For example, a YouTube video can then become a blog piece, an audio podcast, an image or graphic, a post on LinkedIn, a GIF, or even a meme. This practice widens the reach of your ideas across many forms of media, while also allowing you to adjust the length and format to best suit each touchpoint. By doing so, you are tailoring your content to different preferences and consumption habits, like what platform, when, and how it is consumed. In this way, you can also modify and emphasize the most important ideas within your original content. When you have identified your target audience, create a content marketing strategy that caters to their preferences. Visualize your content as a menu, with a range of different options to satisfy a variety of needs and interests. Short-form content is the perfect way to capture the attention of those who may not yet be familiar with your brand and tempt them to explore more. Be sure to include actionable CTAs so that people can easily discover more of what you have to offer. Selecting what to include when you shorten long videos is arguably the most difficult step. You have the challenging task of choosing snippets that ideally contain the power to entertain, educate, and motivate the viewer. However, your content can also be transformed into text-based or photos specially formatted for social websites. According to Search Engine Journal, Instagram and LinkedIn carousels have the highest engagement rate of 1.92%, while images and videos garner 1.74% and 1.45% respectively. If you and your followers are still making use of Twitter, here are some ideas to assist you in repurposing your videos into content for this platform. Video content taken from a live broadcast can be shared across multiple channels, such as YouTube, LinkedIn, Facebook, Instagram, and TikTok. Use features such as link stickers, polls, rating sliders, ask me anything, and surveys on these platforms to create an interactive experience. Quora is especially effective for repurposing your video material. Graphics created for Instagram or Pinterest can be employed to effectively depict core points of your content, either alone or in a series. A face-to-camera live video is an excellent way to construct a connection with the audience and develop a supportive community. If your video does not rely heavily on the visuals, it still has worth as the audio track alone. Consider turning it into a part of your regular podcast series. An example of this is when TechSmith adapted their streaming interviews into YouTube videos, then removed the audio to use in their podcast. Alternatively, you can use the content of the video to create a blog post not related to the video. According to Statista.com, the estimated worldwide market for e-learning is predicted to reach nearly $400 billion by 2026. If you have several videos connected by a common subject, you likely have the basic material to make an interesting e-book. Use that to create other materials that can help your audience better understand your message. Before utilizing content repurposing, ensure you're beginning with a high caliber of material. Don't utilize disappointing videos - it won't rouse additional individuals to acquire the whole meal. Transform the tips and illustrations from the video into an infographic, layout, or a basic checklist that keeps the key focuses (and your image) top of psyche. Try not to let your top-notch fixings go to squander. Guarantee you have an outstanding video that could be repurposed first. Utilize that to make other substance that can help your group of spectators better comprehend your message.

(source: https://contentmarketinginstitute.com/articles/repurpose-video-content)