Free and Paid SEO Certifications

Obtaining a university degree in SEO is not possible, so attaining a certification can be a great way to demonstrate and validate your knowledge of SEO principles. This post will take a look at the various free and paid SEO certifications available. Google espouses a free online SEO certification course called Google SEO Fundamentals which comes from a Specialization series produced by the University of California, Davis, and carried out by Coursera. These businesses and institutions boast impressive credentials and their courses are comprehensive, carefully laid out, and taught by experienced practitioners. You can acquire an SEO certificate from portals of education, digital marketing agencies, or other SEO-related businesses, and then use it to display to prospective employers or on LinkedIn. The Advanced Search Engine Optimization (SEO) Program by ClickMinded provides 36 hours of self-directed video tutorials that teach all the fundamentals a rookie in SEO ought to know. With this program, 8,702 startups, agencies, entrepreneurs, and students have been taught how to improve their rankings and generate more traffic. For those beginning their journey in the world of inbound marketing, HubSpot offers the Inbound Marketing Course, helping novices understand the techniques and strategies required for efficiency. For those looking for a higher level of qualification, Simplilearn's advanced SEO Program provides over 400 different courses and certifications in areas such as sponsored adverts and content marketing. The All-around SEO Training from the makers of the most famous WordPress SEO plugin—Yoast—is designed to be straightforward and easy to understand. The course consists of 39 video clips, all together making up 3 hours of content. When you finish, you will have earned an SEO certificate and have access to PDF documents for more in-depth information. If you are learning on your own time, the whole series takes 10 hours and costs $1,199, however if you choose the online boot camp, the cost is $1,499 and may also depend on your area. In order to become an expert in SEO, you will need to carry out three assignments and pass a simulation examination with a passing grade of 60%. As Google has no definitive certification available, expertise in this field comes from a balanced combination of knowledge and practice. Certification fees range anywhere from nothing to a few thousand dollars. Google provides some helpful courses and the Digital Garage, a platform to specialize in digital marketing, professional development, and data analytics. If you have more questions about securing an SEO license, check out Google.com/SSECERTIFICATION.

(source: https://www.semrush.com/blog/seo-certification)