Why big companies create and publish tons of content? Because it works.
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Some genres are more effective than others when it comes to helping you develop certain skills. Reading literary fiction can help build empathy, while content marketing writing is more practical. Marketers can learn to use language more deliberately and engage their readers by studying poems.
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Google has never been interested in helping you build an audience for your brand. Google designed web search in a way that results are commoditized, so that advertising featuring what the searcher is looking for is more appealing. 30% of individuals who use search engines are unable to find what they are looking for on their first try.
In Simon Sinek's TED Talk, he discusses how companies should start with why they do what they do. Mark Levy, founder of Levy Innovation, helps people develop the idea that they'll be known for. He believes that having a "big sexy idea" is key to differentiation.
Content marketing has become increasingly important in businesses. Median salary for content marketers in the US who work for an employer is $82,738. Those with seven years of experience earning $51,190 on average.
73% of marketers say videos have become more important to their business in the last year. Video is the most popular area of investment for 2023, followed by owned media assets (69%), events (60%), paid media (59%), and social media (57%) Captain Morgan's rum brand sponsored the NFL's fan of the year contest with a video-centric campaign.
Content Marketing Institute: Only 50% of marketers expect budgets to increase in the next year. This leaves content marketers with the difficult task of creating good content despite feeling overwhelmed and lacking resources. One way to try to overcome this is to use free or low-cost tools that help make content more effective.
