Why big companies create and publish tons of content? Because it works.
All (132)SEO (73)Content Marketing (59)
In 2023, marketers will need to balance their SEO and content strategies to get the most out of their online presence. The amount of data available has increased four times between 2015 and 2020, and is expected to grow three times more by 2025.
Read more...
73% of marketers say videos have become more important to their business in the last year. Video is the most popular area of investment for 2023, followed by owned media assets (69%), events (60%), paid media (59%), and social media (57%) Captain Morgan's rum brand sponsored the NFL's fan of the year contest with a video-centric campaign.
Some genres are more effective than others when it comes to helping you develop certain skills. Reading literary fiction can help build empathy, while content marketing writing is more practical. Marketers can learn to use language more deliberately and engage their readers by studying poems.
Content marketing has become increasingly important in businesses. Median salary for content marketers in the US who work for an employer is $82,738. Those with seven years of experience earning $51,190 on average.
Google has never been interested in helping you build an audience for your brand. Google designed web search in a way that results are commoditized, so that advertising featuring what the searcher is looking for is more appealing. 30% of individuals who use search engines are unable to find what they are looking for on their first try.
Sydni believes that in order to be successful in marketing, it is just as important to be inclusive and empathetic with your audience as it is to remember that they are people first. A study in 2022 found that people will seek out companies that prioritize social responsibility, diversity, equity and inclusion.
