How to Build a Content Hub

A content hub, also known as a topic cluster, is a collection of content that covers all aspects of a certain topic. Oftentimes, there is a central page, called a pillar page, that provides a high-level overview and links to multiple pages that address more specific subtopics in detail. Having a content hub allows you to structure your content in a way that is easy to navigate for both human readers and search engine crawlers. This way you can explore a complex topic in-depth while still maintaining a reader- and SEO-friendly format. First, come up with the main themes you want your content hub to cover. To do this, brainstorm key topics and think about what would be useful to your audience. Once you have your main topic, identify subtopics that will support it. These subtopics should be relevant to your primary topic. To figure out what you still need to cover, audit your current content library. This way, you can put existing content into your content hub and focus your efforts on filling the gaps. There is no one correct way to organize your content hub. The most common model is the hub and spoke content hub, which has one main page (the hub) with links to a lot of supporting content on different subtopics (the spokes). The content library is a more complex version of the hub/spoke model, where your hub page has a list of different topic categories, each with its own page of subtopics. The best approach to take is if most of your content is evergreen and doesn’t need to be updated often. A content hub structured around a topic matrix is a good choice if your goal is to teach newcomers about a new topic. This type of content hubmodel aligns well with how you set up your website and URL structure. Internal linking, which is vital to any content hub, is the key reason for building one in the first place. By including internal links, you can improve your site's SEO and make the user experience more enjoyable. If your content needs to be categorized very precisely, this option may be for you, even though it can be a bit much to take in visually. The goal of a website is to become a go-to source of information for its target audience. By investing time and effort into creating a content hub, a website can transform its content into a well-organized library. This, in turn, will help the website rank higher for desired keywords. Furthermore, by making sure the information on the website is always up-to-date, readers will be able to rely on it as a dependable source.

(source: https://www.semrush.com/blog/creating-a-content-hub)