The Top 6 Digital PR Techniques

When one website links to another, Google interprets it as a vote of confidence. The more authority the linking site has, the greater weight Google will assign to the link. Therefore, when a large and popular website links to yours, it increases your credibility in the eyes of Google, and your reward is increased ranking potential. The benefits of getting links from big publications don’t stop there, they can also send a lot of referral traffic your way. The news and media industry is very competitive, so publications need to produce a lot of content each day to make money. Journalists always need new ideas and fresh insights for their articles. If you give a journalist a ready-to-go story or piece of research, it will make their life much easier. Here are the top six Digital PR techniques that we recommend: Newsjacking is a reactive PR strategy where you take advantage of a trending topic in the news cycle and place your brand at the center of the conversation. Data journalism is a type of journalism that focuses on revealing stories, insights, or trends by bringing together different pieces of data. A hero content campaign is a marketing campaign that seeks to introduce a brand to a wider online audience by creating a highly shareable piece of content. A coined term is a label given to a unique concept or process that someone has come up with. An example of this would be Brian Dean's "Skyscraper technique". You can contact publications that already cover a related concept and pitch your unique approach to them. The more popular your coined term becomes, the more people will seek out its original source. It is more likely that your pitch will be successful if you focus on writers who have previously written about topics related to your field. You should try to connect your proposal to a story that the journalist has already covered. It is also a good idea to mention a mutual friend or contact in your first sentence. If the journalist does not respond to you within a few days, you should follow up with them. Your follow-up messages should be polite, professional, and personalized. There are some outreach platforms, such as Pitchbox, which can help you to increase your response rate by providing you with the necessary tools to manage individual relationships.

(source: https://www.semrush.com/blog/how-to-get-links-from-big-fish-publications)