Why big companies create and publish tons of content? Because it works.
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Google is introducing new features for Performance Max campaigns and sharing best practices to help marketers better promote holiday sales. The new Google Ads Performance Planner tool will allow advertisers to forecast the results of their campaigns. These enhancements will be available to all advertisers globally in mid-November.
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Google's revenue for 2019 was 6% higher than it was in 2018. This is the smallest increase in revenue since 2013, with the exception of one month during the pandemic. The large decrease in ad spending on YouTube and Google appears to be related to the decrease in prices for cryptocurrencies.
Elon Musk buys Twitter and immediately gets rid of the CEO, CFO, and head of legal, policy, and trust Vijaya Gadde. Musk says there won't be any major layoffs.
Meta has announced six updates to Facebook Groups. These include the ability to create and share Reels exclusively within groups. Users can now share links to Facebook Group events to Instagram stories. Facebook is working on a way for admins to recognise group members who go out of their way to make others feel welcome.
Lizzi Sassman said that she generally prefers not to use stock photos, because they can look "staged" and "fake". John Mueller said that he sometimes uses them because they provide a good illustration of a concept. Mueller says that if people are searching for Halloween photos, Google is unlikely to show up in the search results because there are many other sites that have the same images.
Google doesn't specifically say if minor edits are fine, but implies that as long as the "human translators" are happy with the content, it should be fine. In a Google Office-Hours video, John Mueller mentioned how AI-generated content is considered spam by the company.
