Google Ads Performance Planner - New Features for Holiday Campaigns

These enhancements will be available to all advertisers globally in mid-November. Google is introducing new features for Performance Max campaigns and sharing best practices to help marketers better promote holiday sales. The new Google Ads Performance Planner tool will allow advertisers to forecast the results of their campaigns. Google has the following best practices for advertisers using Performance Max during the holiday season: Adjust campaign budgets and ROAS or CPA targets leading up to the busiest holiday periods. Google is adding new explanations specific to Performance Max for online sales that use a product feed. These enhancements will be available to all advertisers globally in mid-November.

(source: https://www.searchenginejournal.com/google-ads-performance-max-new-features-best-practices/469360/)