Why big companies create and publish tons of content? Because it works.
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41% said they are staying on the platform, while 34% have already left or are planning to do so. 25% of respondents said they were unsure of whether they will stay or leave.
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Google Ads will stop using similar audiences to target ads on November 1, 2022. The move is due to the evolving landscape of online marketing, as well as increasing privacy concerns. It's not clear if similar audience targeting will be available as a standalone option.
Substack has introduced a chat feature to their mobile app, positioning themselves as a direct competitor to Twitter. This comes after Twitter has gone through some shakeups with the firing of top executives by Elon Musk. Twitter users are not sure about the site's content moderation after the 500% increase in tweets using racial slurs following Musk’s first weekend as owner.
Google's John Mueller discusses the backlinks ranking signal in general and why it may become less critical to SEO professionals in the future. Inbound links help Google discover new content, says Mueller. He suggests Google may not have to rely as much on inbound links as it does with authority.
YouTube Shorts are now available on Android TV and Google TV. The videos are played in a vertical format with a clean, white border around them. The video-sharing platform has 30 million daily views as of April this year.
John Mueller, an advocate for Google Search, said that content is not guaranteed to be indexed. Mueller explained that the Indexing API is only meant for specific types of content, such as livestreams and job postings. He said that Google considers many factors when deciding if content is worth indexing.
