Why big companies create and publish tons of content? Because it works.
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Meta tags are a part of your website's HTML code that help search engines understand information about your website. Viewport meta tags tell the browser to render a webpage according to screen size. The title tag is important for search engine optimization and setting the page title for display in browser tabs and when shared on social media.
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The URL of the main version of a page on a website is known as a canonical URL. This allows Google and other search engines to identify it as the primary version of the page content. Using canonical URLs correctly can improve the performance of a website in search engine rankings. Google takes all the URLs listed in a sitemap into account when determining which URL is canonical.
A SWOT analysis involves looking at your business's strengths, weaknesses, opportunities and threats. The strength quadrant of your analysis will include things your business is doing well. The weaknesses quadrant will include areas where your business or team needs improvement. The threats section should include potential issues or challenges you could face as a business. There are many tools you can use to sharpen your analysis and derive useful data-driven insights. The "buy/reserve/confirmation.html" page on Ford's website received 53,000 unique page views between May and August. This number does not necessarily reflect the number of cars sold, but it can give a general sense of how effective Ford's sales funnel is.
Google has recently published new documentation to help publishers understand what sort of content is likely to be ranked highly by the Google algorithm. John Mueller from Google responded, saying that the mobile usability issue was not related to the rankings drop, and that it can take some time for these changes to take effect.
Google has launched a target frequency feature for YouTube campaigns. Previously, this level of control over ad frequency on YouTube was only possible for advertisers running connected TV campaigns in Google Display & Video 360. Almost all (95%) video reach campaigns that followed recommended best practices achieved their desired frequency goals.
Yoast SEO has updated to version 19.10 and 19.5. The plugin is compatible with the new WooCommerce HPOS feature. This means that if a website crash occurs after activating HPOS, Yoast can be ruled out as the cause.
