Content Marketing: The Red and Blue Oceans

Content marketing is not synonymous with popularity. Both red and blue oceans comprise of busy markets that are characterized by leading products and intense advertising as well as marketing tactics. Blue oceans, however, are un-saturated markets where firms have the opportunity to invent new customers or perish in seclusion. The red ocean method is based on matters and material which have gained approval from spectators. How can notoriety and variation be merged? Please share your opinion regarding the red and blue ocean techniques with the perspective of a blue ocean at the iReport website. You can visit the prior page at www.com/news/2013/2014/uususu. An ever-increasing market of people requiring loans boomed in a flourishing economy (and record-low interest rates) during the years 2013-2018; in fact, the value went up from $121 million to around $2 billion. As more and more people sought out these short-term and easily accessible financial advances, the effectiveness of this model gradually decreased. My customer's team was aware that they couldn't solely rely on this crowd of new clients. They realized the necessity to invest effort into constructing an altogether different crowd consisting of bigger and more experienced clientele who would need a loan in the long-term. The brilliance of this plan was in the teaching, selection, and formation of requests for new services from a distinct pool of people among the key customers. Many firms rapidly cease their content marketing activities for the reason that the produced material clashes with the prevailing opinion. Taking a risk by investing in the less accepted content can attract the viewers from the current popular materials to your fledgling violet audience. Thus, when you are a marketer, it is more important to target new crowds. How can you communicate with them using material which may not be widely accepted at present, but can be useful for them to be more equipped for what you assume is incoming in the future? That is an improved concern to solve for successful content marketing over time. A content site of SAP, named The Future of Customer Engagement and Experience, was established. During the time of this pandemic, the team reevaluated its journalistic standpoint to grab a segment of the red-ocean crowd searching for information.

(source: https://contentmarketinginstitute.com/articles/purple-audience-content-strategy)