The State of SEO: Agency Report

The agency report on the state of SEO details what agencies need to do to be successful in 2023. It notes that the specialized nature of agency SEO generally presents fewer problems than in-house SEO when getting approval and resources. The report also discusses the impact of machine learning and artificial intelligence in agency settings. SEO professionals who work for agencies earn, on average, slightly more than those who work in-house. But location is also a major factor affecting salaries. For instance, SEO professionals in India typically make $34,000 or less after 10 years in the industry, while their counterparts in the United States with the same level of experience tend to earn $50,000 to $100,000. SEO practitioners who work for agencies believe that ML and AI will cause the biggest changes in SEO. Most SEO professionals have some skills in machine learning, and more and more brands are using strategies based on machine learning to try to reach their target audiences. The State of SEO: Agency Report can help you plan your SEO strategy for next year.

(source: https://www.searchenginejournal.com/key-insights-agency-seo-ebook/471382/)