How to Manage Your Facebook Business Account

Facebook is the most popular social media platform, with 2.9 billion monthly active users (MAUs). Each day, 1.93 billion users visit Facebook. YouTube users worldwide watch more than 1 billion hours of video content on the platform daily. There are also more than 7 million active advertisers on Facebook. To learn more about managing your Facebook business account, read our in-depth guide to managing your account. The 28 top social media platforms in the world, ranked by monthly active user numbers, are as follows: 1. Facebook - 2.9 billion MAUs 2. YouTube - 1.5 billion MAUs 3. WhatsApp - 1.3 billion MAUs 4. Messenger - 1.3 billion MAUs 5. WeChat - 1.1 billion MAUs 6. Instagram - 1 billion MAUs 7. QQ - 899 million MAUs 8. TikTok - 800 million MAUs 9. Sina Weibo - 400 million MAUs 10. Twitter -330 million MAUs 11. Reddit - 330 million MAUs 12. Baidu Tieba - 300 million MAUs 13. LinkedIn - 310 million MAUs 14. WhatsApp supports a messaging volume of 100 billion every day. The app WhatsApp Business is designed for small businesses and is free of charge. Instagram allows users to curate and share visual content, such as photos, Stories, Reels, Instagram TV, and live videos. It is estimated that Instagram will bring in $25.05 billion in advertising revenue from the United States alone in 2021. YouTube is home to many active online communities, where people can discuss and share content on topics ranging from beauty to gaming to home improvement. Businesses can use YouTube Analytics to measure the performance of their videos or paid ads, with the help of third-party tools. TikTok is a short-form video hosting app created in 2016 by ByteDance. It is only available for download in mainland China. It is the most popular social media app in China. Facebook Messenger is also known as simply “Messenger.” It is a great place to get quality leads and it gets around 2 million monthly downloads in the app store. 65% of people said they’d be more likely to purchase from a business they can contact through chat. Kuaishou used to be called Sina Weibo and it's a video sharing platform like Douyin and TikTok. Snapchat is a messaging app where people can share pictures and messages that go away after a while. Weibo also has options for businesses to grow and get more notoriety through influencer campaigns, sponsored posts, and a "Weibo lottery" (where followers can get prizes from businesses). Right now, Snapchat is doing well, but other platforms like Instagram have taken the idea and run with it. Pinterest is a social platform where users can save and share images. Pinterest is popular with celebrities and influencers as a way to connect with fans. Telegram is a messaging app known for its end-to-end encryption. Twitter is a social networking site where users can post messages (or tweets) of 280 characters or fewer. Twitter is a good platform for businesses as it is often the first place customers go to voice frustrations or complaints. -Reddit is a website where people can read news stories, rate their content, and discuss them with other users. -Quora is a website where people can find questions and answers to just about any topic. -Viber is an instant messaging app that lets users send messages, make voice and video calls, start group chats and calls, join communities, and more. -LinkedIn is a job search engine that can also be used to recruit new hires for companies, engage with customers, become thought leaders, and so on. -Viber prioritizes safety by using default end-to-end encryption. Imo is a messaging app with support for audio and video calls, text messaging, stories, file sharing, and more. Line is a messaging app where users can exchange texts, images, video, and audio. Picsart is a photo and video editing app with sharing capabilities toedited pictures and videos on the app or to other social networks. Likee is a short-form video platform similar in concept to TikTok that allows its users to earn “crowns” that can be converted to real money. Discord was designed as a way to let people communicate online from anywhere around the world. Twitch is a live streaming service that focuses on video gaming. Stack Overflow is a Q&A platform where users can ask and answer questions. With Baidu, users can interact with each other in different forums or "bars." Each bar covers a different topic and provides an opportunity to observe or communicate directly with the audience. Use Stack Overflow for business purposes, answer questions within your business's niche. This will help put your name out there and boost your reputation. Maintain your social media presence with Semrush's Social Media Toolkit.

(source: https://www.semrush.com/blog/most-popular-social-media-platforms)