Content Marketing and SEO - How to Balance the Two

Google has been focusing on the person behind a search, which has made it necessary for content marketing and SEO initiatives to work together. In 2023, marketers will need to balance their SEO and content strategies to get the most out of their online presence. To do this, they will need to understand the meaning behind a keyword and how it changes based on factors like results, seasonality, and location. The amount of data available has increased four times between 2015 and 2020, and is expected to grow three times more by 2025. However, 61% of marketing professionals say that their company does not have the appropriate technology, or are not using the technology they have to its fullest potential. In order to be successful, you must find a balance between data-driven insights and content creation/search engine optimization. The days of manually tracking and evaluating every buyers' interactions are gone, according to BrightEdge research firm. For example, SERP now consists of 25% videos, images, people also ask, quick answers, local three packs, and videos. The vast majority of marketers (86%) measure website traffic, according to the latest research report from the Content Marketing Institute (CMI). Evaluating website traffic is the #1 way to identify where and why your content is performing well or underperforming. Consumer tastes for content are changing due to several variables, including the shifting nature of search. Mediocre content and poor SEO is no longer acceptable to your audience or Google, says CMI. The bar has been raised, and poor search results have been raised. Mediocrite content is now acceptable to Google or consumers.

(source: https://contentmarketinginstitute.com/articles/balance-seo-content-synergy)