Insights From SEO Professionals on How Salaries Can Impact Your SEO Strategy

This report provides insights from SEO professionals on how salaries can impact your efforts, as well as first-party data to inform your SEO strategy and boost your department’s performance in 2023. More than half of respondents said they had budgets of five thousand dollars or less to work with. The average budget for business-to-business in-house teams was two thousand six hundred twenty-eight dollars and fifty-four cents. Business-to-consumer and ecommerce teams had almost a thousand dollars more to work with. Overall, in-house SEO practitioners had a successful year, with 73.8% of them seeing an increase in ROI. However, the year was not without its challenges, including strategy issues, alignment with other departments, and scaling strategies. One of the biggest challenges faced by 21.0% of SEO practitioners was resource limitations.

(source: https://www.searchenginejournal.com/in-house-seo-key-insights-ebook/471373/)