Content Distribution - The Best Way to Get Results

Content distribution is the process of making your content available through various channels. This can involve your website, ads, social media, email newsletters, and other avenues. The goal of content distribution is to ensure that the right people see your content via the right channels at the right time. A good way to measure the effectiveness of your content distribution strategy is to set goals and key performance indicators. For example, if your goal is to increase brand awareness, you can track metrics such as shares, organic traffic, keyword rankings, and backlinks. The best way to see results is to balance paid and organic channels. Owned content channels are essential to any brand, and organic channels will be more sustainable and stable. If your earned platform is an influencer, industry thought leader, or top media publisher, it is worth putting effort into getting traction here. There are both advantages and disadvantages to using channels that don't belong to you to publish your content. While they offer a way to quickly promote your content and see results that affect your bottom line, you have less control over the content. Additionally, not all formats are a good fit for all channels - you need to take the funnel stage into account. For example, a blog that gets a lot of organic traffic might not generate as many leads if you link to it from a paid ad. To ensure that your content is seen by your ideal target audience, you need to do some research. Conducting a content audit will help you save time by allowing you to see which pieces of content are most promising and have the most value. You should identify which pieces perform the best and consider promoting them on other channels. Planning content creation and distribution together will help you create a content distribution strategy. You will need to determine whether to use earned or paid media channels for organic or paid content. Tracking performance for all promotional initiatives and KPIs for each content effort will help you determine which channels are most effective. For quick results, you could start with a paid campaign to promote a piece of content. It is crucial to prioritize the metrics that reflect your company's objectives rather than those which simply boast high numbers. For example, Victoria's Secret led a widespread change with its "What Women Want" campaign. The more data you collect during this phase, the more equipped you will be to make well-informed decisions about which channels to pursue, which assets show the most promise, and how best to modify your strategy going forward. You can use Urchin Traffic Monitor codes (UTMs) to help streamline the process of tracking performance on both paid and earned platforms. Paid and owned platforms are on the rise, so you have more options than ever when it comes to where to direct your marketing efforts. LinkedIn is a platform that brands can use to connect with their audiences through organic or paid content. Google Business Profile is a free tool that allows businesses to manage how they appear on Google Search and Google Maps. Quora is a social question-and-answer website where people can learn about a variety of topics and find solutions to many problems. There is no one-size-fits-all technique in content distribution, so it is a waste of time and resources to act without a strategy. With the right strategy, you should see the results you want relatively quickly.

(source: https://www.semrush.com/blog/content-distribution-guide)