The Importance of a Content Strategy Framework

When a company creates their content marketing or content strategy team, they tend to ponder what section it should align and report to. When this team is joined to a department such as brand, marketing, sales enablement, demand gen, PR and communications, or even finance, it demonstrates recognition of the fact that content marketing is a legitimate option with real accountability, influence, and potential to influence an organization's outcomes. Content's expansive influence can be sensed across many different aspects of a company, so any department has the means to use it as a strategy. Content operations are a highly regarded set of methods which are both shared and integrated. These include playbooks, standards, processes, guidelines and system. This is the foundation of making sure content is created, looked after, published and tracked in an identical way regardless of the channel and audience the brand is appealing to. A content operations framework guarantees reliable triumph across digital content experiences. It would be illogical to leave the content strategy to be managed by different individuals, the significance lies in the unity and not the circumstances in which it is agreed on. John Sutter states that when it comes to effectively communicating to an audience, the goal should be to maintain a sense of connection and build a relationship. He emphasised that it is important that this is not just a one-off functional need, but rather an enterprise-wide requirement. A framework should be developed so that the applicable roles, responsibilites, processes and types of content are clear and everyone within the organisation is held accountable. Therefore, it is essential that all forms of communication, such as blog subscriptions, marketing automation data, and customer relationship management information, are all connected together. A first essential step is to set up a framework of accountability to motivate people to take note of it. Doing this then makes the establishment of an assigned team to monitor consistency easier. This then gives the team an opportunity to join together the experiences and audiences in a way that serves all. Ultimately, understanding the where, how and what of a content strategy implementation isn't the main factor. To achieve the outcomes that you want, you need to determine all the things that will be beneficial in achieving your goal.

(source: https://contentmarketinginstitute.com/articles/content-decision-making-process)