Google Product Review Update - How to Avoid Thin Content

Thin generally implies something that is not thick or wide. In terms of content, this can refer to material that does not bring any real value. An example would be an online page that hardly varies from what can be found on other webpages. To keep this kind of content from cluttering search engine results, Google recently implemented the Product Review Update which targets such review pages that merely provide a brief product overview. Lizzi Sassman posits that the number of words in an article does not necessarily correlate with the amount of substance. Depending on the topic and the intended audience, it may be beneficial to give a detailed, in-depth exploration, or it may be better to break it down into chunks that are simpler to understand. Knowing your readers is key. The Googler assumed that the inquirer was breaking down a lengthier piece into multiple short pieces, in which pagination would function so that the reader clicks on to the subsequent page to finish the content. Unfortunately, the new, non-live version of Google's SEO office-hours prevented them from being able to ask a subsequent inquiry to make sure they got the original query accurately.

(source: https://www.searchenginejournal.com/google-answers-if-splitting-a-long-article-could-result-in-thin-content/472931/)