TikTok App - New Audience Insights Tool

The TikTok app has a new tool that provides users with information that can help them plan their paid and organic content strategies. The app's insights can help guide users in their organic and paid content plans. Users can explore user interests, behaviors, and demographics to find new ways to reach their customers. To get to the Audience Insights tool, go to Ads Manager, select "Reporting" from the top navigation menu, and then click on "Audience Insights." Start configuring your audience by using the panel on the left, and customize the following filters: Locations, languages, interests, and behaviors. The "Interests" tab on Facebook includes three subsections: Top 10 interests, Top 10 hashtags, and Ad Interest Categories. The Ad Interest Categories subsection lets you view the types of ads that your audience has interacted with. You can also use the "Export All" function to download all of your audience's data into an Excel spreadsheet for future reference.

(source: https://www.searchenginejournal.com/tiktoks-new-tool-gives-businesses-helpful-audience-insights/471974/)