Writing about finance can be a challenge - there's a lot of strict regulations and rules that you have to consider when creating content. Luckily, our fresh ebook, Content Marketing For Finance, can help you develop a suitable strategy that meets the needs of the finance world. This pocket-sized reference has all the important information required to successfully use content marketing in the financial sector. This handbook covers topics such as core content marketing strategies, optimal approaches and how they can be used to effectively serve the finance industry. It is especially helpful in addressing complex topics such as the extended sales cycles that are seen within the B2B realm and the considerable delays at the end of a sales process. There are potential issues with regulations, efficacy issues with the typical process, and other risk-mitigation steps that have to be taken into account. Regular methods do not work as effectively in this industry like they do in others. Alternatively, face-to-face meetings may be a more reliable way of conducting business.
(source: https://www.searchenginejournal.com/finance-content-marketing-ebook/470802/)