Search Engine Journal's "Letter From the Editor"

The following is the author's first official "Letter From the Editor" to the esteemed audience of Search Engine Journal. They start by apologizing for not being able to talk about the elections, but say that if not for them, they would have very little variety in their coverage of the tech news cycle. They express that the opinions in this story are solely their own and do not reflect the opinions of Search Engine Journal. Twitter's recent layoffs have been met with little public outcry, in contrast to the situation at Meta. This is just the latest example of Meta's tendency to create drama when it thinks no one is watching. In my opinion, the constant chaos at Twitter makes it difficult to ignore the situation. The writing has been on the wall with Musk's volatility for some time now, writes Aaron Carroll. Carroll: It's not like Mark Zuckerberg is exactly the quintessential "good guy" - hell, he's not even a modicum of a tragic hero. Google has introduced a feature that allows advertisers to control how often their ads are shown on YouTube. Instagram is rolling out a feature that allows users to schedule posts and reels up to 75 days in advance. John Mueller, a representative from Google, has responded to complaints on Reddit regarding search console warnings about mobile usability leading to rankings drops. He says that the mobile usability is likely not the cause of the ranking drops, and that it is more likely due to content quality. Matt Southern, a senior news writer from SEJ, gets into more detail here.

(source: https://www.searchenginejournal.com/letter-from-the-editor-yes-we-have-to-talk-about-twitter/470913/)