- Google's revenue for 2019 was 6% higher than it was in 2018. This is the smallest increase in revenue since 2013, with the exception of one month during the pandemic. - Google's operating margin (the amount of profit it makes per dollar of revenue) has decreased from 32% last year to 25% this year. - Net income for Google is 36% lower than it was last year. Google's ad revenue only grew by 2.5% in the third quarter, which is the slowest growth rate since 2013. YouTube's ad revenue fell to $7.07 billion, a 2% decrease from the previous year. The large decrease in ad spending on YouTube and Google appears to be related to the decrease in prices for cryptocurrencies. Bitcoin reached new heights in early 2021, just as YouTube saw its biggest ever growth in revenue. But then the cryptocurrency plunged in value in the second quarter of 2022, which ties in with the drop in ad revenue that Porat reported. So now is the time to start thinking about ways to make money from YouTube that aren't just from advertising.
(source: https://www.searchenginejournal.com/google-reports-slowest-revenue-growth-in-nearly-10-years/469039/)