Google's Helpful Content Update

Beginning on December 5, 2022, Google introduced yet another update to its helpful content feature. Not many details were released regarding exactly what the new algorithm update includes, but it could contain additional data that could be used to distinguish sites from one another, as well as changes to already existing data. The goal of Google's helpful content system is to give more reward to webpages that are created for people, not for search engines. It is intended to elevate the content that is only available on a particular site compared to what can be found elsewhere, as stated in a recent Google announcement.

(source: https://www.searchenginejournal.com/google-rolls-out-december-2022-helpful-content-update/473360/)